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OUR STORY

Until 4 years ago I was a product fiend. This obsession with self-care products started in my teenage years

The list of products I used on my body was vast! Every scent, colour and purpose was splurged on my precious skin. My reliance upon products continued into adulthood. There is no disgrace in what I was seeking from them. I unashamedly sought to look younger, less wrinkly, more plumped, smoother, contoured, matt with a dewy sheen, effortlessly ‘natural’. When purchasing the products, my only concern was, will they work?

I had zero regard for the ingredients, was hugely misinformed and very uneducated about it all. I didn’t know a sulphate from a phthalate

And didn’t realise I had cause to. This changed very abruptly, when in December 2016, just weeks before Christmas my mother was diagnosed with breast cancer. Shortly after her diagnosis my carefree, product fuelled existence crashed into the spotlight as in a dawning moment, whilst watching my treatment exhausted mother potter around her bathroom, I made the blood chilling realisation that she, and I were filling our body’s with a rampant cocktail of harmful chemicals.

Seductively Packaged Products

All seductively packaged in glossy bottles, jars and tubes, decorated with stealthy marketing dialogue. Encouraging us to slather, spray and smooth the most disgusting mix of what can only be described as potentially hazardous materials. These were not just body lotions and deodorants; they were not simply face creams and shampoo. What they were was potentially lethal, and I didn’t want this near me, my mother or my daughter. I needed to find out if my fears were justified. I needed to know more about them. I started to do my research.

My Mother's deodorant

In my mother’s deodorant there were 5 chemicals listed: methylparaben (E number E218), 4' –trichloro-2'-hydroxydiphenyl ether, DBP (dibutyl phthalate), Propylene Glycol and Aluminium. I decided to allocate 20 minutes to researching these, simply to de-funk their meaning! After 4 hour, I was engrossed and horrified to discover these toxins were damaging on so many levels. The list of potentially negative impacts on the human body were hormone unbalancing, fertility impairing, endocrine altering and carcinogenic. Some had been linked to ADHD, thyroid imbalances, breast cancer, ovarian cancer, pancreatic cancer, Alzheimer’s, the list was nauseating.

Silently Exposed

At that very moment, my view of ‘self-care’ changed forever and the Sakrid journey began. Every day we are silently exposed to countless harmful chemicals and toxins that can be damaging to our health and our planet. They are hidden in the everyday products from the brands that we trust; and they simply don’t need to be there. We have removed all of these harmful chemicals and toxins across a growing range of everyday products without compromising on quality or performance.

All good things come from making the right choices, saying no to harmful chemicals, using the best ingredients

There is a lack of transparency within this industry, concealed in jargon and unpronounceable ingredients. Making it impossible for customers to know what their products contain. All good things come from making the right choices, saying no to harmful chemicals, using the best ingredients. We make good products, using good ingredients, that are good for you and good for our planet. All good things - We are Sakrid.

Read our Top 10 Most Toxic Ingredients to Avoid.